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SONY MUSIC


Our collaborations with the social media stars garnered millions of views across Instagram and turned out to be one of our most successful Tik Tok campaigns to date.

Campaign Views

4.6M+

Campaign Reach
Campaign Likes Image

600K+

Campaign Likes
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#HandCuffChallenge

Check out how our brainchild the #HandcuffChallenge inspired by the original music video was roaring loud in the early summer of 2019 and had Millenials taking up the playful challenge on Instagram and Tik Tok.

A nod to the video of the Tom Walker song, Just You And I, it’s a video challenge that went viral in India with the likes of Sunny Leone (along with husband Daniel Weber) taking up the challenge while working out.